Phrozen Phrame Photography

Capturing Your Memories In Pictures

Press Releases

FOR IMMEDIATE RELEASE

August 20, 2012

Photograph available upon request

Photo Birthday Club

Phrozen Phrame Photography Selected as Photo Birthday Club

Photographer for Families with Newborns

Manassas, VA - Phrozen Phrame Photography, in Manassas. VA, has been chosen as the authorized Photo Birthday Club photography studio for the Manassas area. The James Ross Group, the national program sponsor, selected the studio for its professionalism, dedication, and exceptional skill in photographing children. Phrozen Phrame Photography is now part of an exclusive group of studios nationwide designated to provide unparalleled photography services to parents of newborns through their participation in the Photo Birthday Club.

Photo Birthday Club membership entitles parents to six portrait sessions for their baby over a two-year period, with special reduced fees, bonus options, and a money-back guarantee. If families move, services are transferable and can be obtained from any authorized studio nationwide. These unique photography services are available only through independently owned studios like Phrozen Phrame.

According to James Ross, President and CEO of The James Ross Group and Club founder, "The Photo Birthday Club was created to fill one great need…to provide mothers and fathers the opportunity to capture extraordinary images of their children they will cherish forever." Since its inception in 1948, the Club has provided over two million families with high quality portraits from only the most creative and innovative photographers. "We are very pleased to have the Phrozen Phrame Photography join our network of exceptional photography studios", said Ross.

In business since 2009, Phrozen Phrame Photography strives to provide outstanding photography services for families. Teryll Shawn Torry, owner of Phrozen Phrame Photography, takes special pride in his ability to capture the unique personality, spirit, and beauty of each subject he photographs. "I am very honored to be the Photo Birthday Club representatives for the Manassas area," said Torry. "We look forward to helping local families make memories that last a lifetime."

For more information about the Photo Birthday Club or to enroll your baby, visit: www.photobirthdayclub.com or contact Phrozen Phrame Photography.




FOR IMMEDIATE RELEASE

October 20, 2012

SHAWN TORRY PHOTOGRAPHY EXPERT BELIEVES IN GIVING COUPLES WHAT THEY WANT!’



Despite strong opposition from within the photographic industry, this wedding photographer set out to provide a service that gave couples what they want!


When Teryll Shawn Torry, who is based in Fayetteville, NC and Manassas, VA, was doing photography as a hobby, he decided to take up wedding photography full time, and after doing some extensive customer research, he couldn't quite believe the advice he was getting from within his own industries so called ‘experts’. He was told “Make sure you don’t give the couples the images on a CD that they can print themselves and make sure you pre-sell them an expensive wedding album with as many prints in it as you can!”


He couldn't quite believe what he was hearing as it was totally at odds from what his research and what his customers were telling him they wanted. “If you start giving them a printable CD” he was told “that’s the end of the wedding photographic business, we’ll all go out of business”. However Shawn’s previous experience in marketing, customer care, sales and business development told him what the real answer was; that there wouldn't be a wedding industry long term if you don’t give the customer what they want!


“You can’t fight market forces” Shawn says, “so eventually someone is going to come along and give the customers exactly what they want, and I think with the current economic climate as it is, now is the perfect time to do it - so I've created a service where I can give couples exactly what they want at a price they value” 


When Shawn asked the couples what they wanted, it was clear things had moved on from the traditional approach of expensive photo albums and prints and that digital photos from weddings were being shared and viewed in very different ways. As Shawn says “There is so much more awareness of what people can do with digital images now and photographers were understandably being protective of what they saw as their main asset. Couples wanted modern new photo books that are low cost but high quality ‘coffee table’ style books, they wanted to share their photos on-line as soon as after the wedding as possible and they wanted to have a DVD slideshow with their own music taste to pass around to friends and family. Most importantly they wanted all the images on a CD so they could print and share them around – and if they wanted to; make their own photo books or do their own DVD slideshows.” Shawn then decided to embrace the advantages digital was giving him for the benefit of his customers by offering services customers would really value.


Shawn came to the conclusion after further research on other photographers wedding services and he found most wedding photographers websites made it incredibly difficult to work out what exactly you were getting and when you did work it out, that those services were suited to what the photographer wanted to offer, not what the couple wanted. Shawn decided to give customers what they wanted, an easy to understand service that gave them Shawn all day for one low cost price, a printable CD of all the photos available within 7-10 days, and a system that allowed the couples to view and share photos and an option for them to buy prints and canvasses that were printed at a professional laboratory, but only if they wanted to. All the other services like DVD slideshows, photo books and prints are now all optional and he knows that some couples have still been happy to pay Shawn to let him use his expertise to produce some of these service options himself and deliver a professional result, but only if they choose to.

Shawn points to his last wedding as testament to getting it right and having happy and satisfied customers. Not only were they happy with the quality of the photos and the professional and personable service they received on the day, but just three days after the wedding, Shawn was able to text the bride to tell her that all the galleries were available on-line to be viewed, and they were viewed – by the bride and groom on their honeymoon in Belize! Love it or hate it, digital photography and the Internet has created demands that we all have to keep up with! “I wouldn't say I have revolutionized wedding photography” says Shawn “but I certainly think my approach has got more of a future than just resisting any changes, but only time will tell!”

If you want some more information about this topic, or to schedule an interview with Teryll Shawn Torry, please call him on 910-261-2030 or e-mail him at storry@phrozenphramephotography.com
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